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The Role of Word of Mouth in the Diffusion of Innovation · Study

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ChapterThe Role of Word of Mouth in the Diffusion of Innovation

Tim W. Mazzarol2011

Chapter2011

The Role of Word of Mouth in the Diffusion of Innovation

Tim W. Mazzarol

25 citations·0/0 files stored·Springer eBooks

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Innovation Diffusion and Forecasting Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2019Diffusion of Innovations 1 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2003The Theory of Economic Development 2002Why do people use information technology? A critical review of the technology acceptance model 1951The Influence of Source Credibility on Communication Effectiveness 2002A critical look at technological innovation typology and innovativeness terminology: a literature review 2016The Theory of Economic Development 1940Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process

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2022Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety

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2017Scanalyse—A Case Study of the Role of Social Capital, Strategic Networking, and Word of Mouth Communication in the Diffusion of an Innovationchapter · 21 shared references 2008Factors influencing word of mouth effectiveness: receiver perspectivesarticle · 12 shared references 2008THE ROLE OF COMPLEMENTARY ACTORS IN THE DEVELOPMENT OF INNOVATION IN SMALL FIRMSarticle · 11 shared references 2011Agent-based simulation of innovation diffusion: a reviewreview · 10 shared references 2011Modeling word-of-mouth usagearticle · 9 shared references 2005Modeling innovation, manufacturing, diffusion and adoption/rejection processesarticle · 9 shared references

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Year2011

Typechapter

Published2011-01-01

VenueSpringer eBooks

Languageen

Citations25

Files0 public / 0

ShelfInnovation Diffusion and Forecasting

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doi10.1007/978-3-642-17223-6_9

openalex_workW1506674824

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