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The Role of Word of Mouth in the Diffusion of Innovation

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References

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2001

The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents

1,591 cited

1971Consumer Rankings of Risk Reduction Methods1,423 cited

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2022Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety116 cited