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Personalidad de marca de carreras de psicología de universidades estatales en Chile: un estudio descriptivo
15 references·3 citing·43 second hop
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References

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  • 1997Dimensions of Brand Personality7,380 cited
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  • 2008Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation346 cited
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  • 2009

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Advertising and Promotion
33 cited

Cited by

  • 2022Scientometric Analysis of Brand Personality9 cited
  • 2013PERSONALIDAD DE MARCA EN CARRERAS DE PSICOLOGÍA DE ZONAS TERRITORIALES EXTREMAS: ARICA Y PUNTA ARENAS9 cited
  • 2016Personalidade de marca de cursos de psicologia: um estudo em cidades do Brasil, Peru e Chile5 cited