SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Bilingualism and Multilingualism in the Global Media and Advertising
16 references·9 citing·39 second hop
Bilingualism and Multilingualism in the Global Media and Advertising (2012)Bilingualism and Multilingualism in the G…English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands (2010)English or a Local Language i…The New Handbook of Second Language Acquisition (2009)The New Handbook of Second La…Asian Englishes: Beyond the Canon (2006)Asian Englishes: Beyond the C…Asian Englishes (2005)Asian EnglishesAdvertising to Bilingual Consumers: The Impact of Code‐Switching on Persuasion (2005)Advertising to Bilingual Cons…English as a Global Language (2003)English as a Global LanguageMixing English in French advertising (2002)Mixing English in French adve…English in Dutch Commercials: Not Understood and Not Appreciated (2000)English in Dutch Commercials:…English as a global language (1998)English as a global languageLanguage Contact in Japan (1996)Language Contact in JapanThe English language in Pakistan (1993)The English language in Pakis…Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising (1992)Standardization vs. Specializ…Discourse functions and pragmatics of mixing: advertising across cultures (1992)Discourse functions and pragm…The Other Tongue: English across Cultures (1983)The Other Tongue: English acr…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSDiscourse Strategies (1982)Discourse StrategiesThe Influence of English on Italian (2023)The Influence of English on I…English in the expanding circle of Morocco: Spread, uses, and functions (2021)English in the expanding circ…Multilingualism in Mauritius (2020)Multilingualism in MauritiusBlurring the boundaries (2020)Blurring the boundariesUse of language games in advertising texts as a creative approach in advertising management (2019)Use of language games in adve…From ‘the world of Suzie Wong’ to ‘Asia's world city’: tracing the development of bilingualism in Hong Kong's linguistic landscape (1957–2014) (2017)From ‘the world of Suzie Wong…Exploring views on heritage language use and bilingual acquisition: quantitative and qualitative evidence from teachers and immigrant students in the Greek context (2017)Exploring views on heritage l…Global English-related Digraphia and Roman-Cyrillic Biscriptal Practices (2016)Global English-related Digrap…English as a Meaning-making Resource in Russian-based Professional Communication (2016)English as a Meaning-making R…Life with two languages : An introduction to bilingualism. By François Grosjean. Cambridge, MA: Harvard University Press, 1982. Pp. 370. $20.00. (1984)Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts? (2008)Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms (2008)WeAre Not the Same asYou and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands (2012)Social Cognition: From Brains to Culture (2013)Social Linguistics and Literacies (2015)Resisting Linguistic Imperialism in English Teaching (1999)Language attitudes and linguistic features in the ‘China English’ debate1 (2009)The Cultures of English as a Lingua Franca (2009)Towards an integrated approach to postcolonial and non‐postcolonial Englishes (2016)Content Analysis in Consumer Research (1977)Hidden Differences: Doing Business with the Japanese (1987)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Diglossia (1959)English Word-Formation (1983)Principles of Phonetics (1994)English as a lingua franca: interpretations and attitudes (2009)Distance without direction: Restoring credibility to a much-loved construct (2012)Global Citizenship: A Typology for Distinguishing its Multiple Conceptions (2013)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)ATTENTION, AWARENESS, AND INDIVIDUAL DIFFERENCES IN LANGUAGE LEARNING (2010)Pinning down the concept of “interface” in bilingualism (2011)Focus on form: A critical review (2016)Globalisation and the University: Myths and Realities in an Unequal World (2004)Changing Contexts and Shifting Paradigms in Pronunciation Teaching (2005)Transidiomatic practices: Language and power in the age of globalization (2005)International intelligibility of English: directions and resources (1985)The role of literature in instructed foreign language learning and teaching: An evidence-based survey (2008)Some properties of light verbs in code-switching (2011)Those Naughty Teenage Girls: Japanese Kogals, Slang, and Media Assessments (2004)The Social Psychology of English as a Global Language: Attitudes, Awareness and Identity in the Japanese Context (2010)The Phonology of Japanese (2012)Social linguistics and literacies : Ideology in discourses. By James Paul Gee. London: Falmer Press, 1991. Pp. xxi. 203. (1993)Professional Vision (1994)Culture and Cognition (1997)
this work references cited by second hop

References

  • 1982Discourse Strategies5,858 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 2003English as a Global Language1,968 cited
  • 1998English as a global language1,264 cited
  • 1983The Other Tongue: English across Cultures443 cited
  • 2009The New Handbook of Second Language Acquisition439 cited
  • 2006Asian Englishes: Beyond the Canon378 cited
  • 1992Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising208 cited
  • 2005Advertising to Bilingual Consumers: The Impact of Code‐Switching on Persuasion170 cited
  • 1996Language Contact in Japan149 cited
  • 1992Discourse functions and pragmatics of mixing: advertising across cultures149 cited
  • 2005Asian Englishes133 cited
  • 2000English in Dutch Commercials: Not Understood and Not Appreciated133 cited
  • 1993The English language in Pakistan129 cited
  • 2002Mixing English in French advertising111 cited
  • 2010English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands97 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

  • 2023The Influence of English on Italian63 cited
  • 2019Use of language games in advertising texts as a creative approach in advertising management28 cited
  • 2017From ‘the world of Suzie Wong’ to ‘Asia's world city’: tracing the development of bilingualism in Hong Kong's linguistic landscape (1957–2014)20 cited
  • 2020Blurring the boundaries17 cited
  • 2016English as a Meaning-making Resource in Russian-based Professional Communication13 cited
  • 2016Global English-related Digraphia and Roman-Cyrillic Biscriptal Practices10 cited
  • 2021English in the expanding circle of Morocco: Spread, uses, and functions8 cited
  • 2017Exploring views on heritage language use and bilingual acquisition: quantitative and qualitative evidence from teachers and immigrant students in the Greek context5 cited
  • 2020Multilingualism in Mauritius3 cited