Konzept zur Gestaltung und zum Controlling existierender Leistungen

Torsten Tomczak · Sven Reinecke · Silke Mühlmeier · Philomela Kaetzke

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Service and Product Innovation Customer Service Quality and Loyalty Corporate Governance and Management

Abstract

Im Rahmen des aufgabenorientierten Ansatzes (Tomczak/Reinecke, 1996) wird Leistungspflege neben Kundenakquisition, Kundenbindung und Leistungsinnovation als eine der vier Kernaufgaben des Marketing identifiziert (vgl. Abbildung 1).

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1997The balanced scorecard: Translating strategy into action 1995Building Strong Brands 1998The Balanced Scorecard 1997The Power of Product Platforms 2000From Experience: Harnessing Tacit Knowledge to Achieve Breakthrough Innovation 1981The Product Life Cycle: Analysis and Applications Issues 2000Marketing 1989Das PIMS-Programm

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2009Prozessmodell des integrierten Innovations- und Produktmanagements

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