Introduction

Bessie Mitsikopoulou

35 citations0/0 files storedJournal of Language and Politics

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Cultural and political discourse analysis Linguistics and Discourse Analysis Rhetoric and Communication Studies

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1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2004Introducing Social Semiotics 2004Analysing Political Discourse 2002Country as brand, product, and beyond: A place marketing and brand management perspective 1999Texts and Practices: Readings in Critical Discourse Analysis 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog 2002NEW LABOUR, NEW LANGUAGE?2001Corporate branding and corporate brand performance

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2013Political Branding Jokowi Selama Masa Kampanye Pemilu Gubernur DKI Jakarta 2012 Di Media Sosial Twitter 2013Rebranding the Scottish Executive 2017Skilling the nation, empowering the citizen 2020Neoliberal recontextualizations and legitimations in a post‐Confucian state

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