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Introduction
16 references·4 citing·41 second hop
Introduction (2008)IntroductionCompetitive Identity (2007)Competitive IdentityIntroducing Social Semiotics (2004)Introducing Social SemioticsCritical semiotic analysis and cultural political economy (2004)Critical semiotic analysis an…Analysing Political Discourse (2004)Analysing Political DiscourseThe six conventions of corporate branding (2003)The six conventions of corpor…Corporate brands: what are they? What of them? (2003)Corporate brands: what are th…Core value‐based corporate brand building (2003)Core value‐based corporate br…Bringing the corporation into corporate branding (2003)Bringing the corporation into…NEW LABOUR, NEW LANGUAGE? (2002)NEW LABOUR, NEW LANGUAGE?Country equity and country branding: Problems and prospects (2002)Country equity and country br…Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Handbook of political marketing (2000)Handbook of political marketi…Texts and Practices: Readings in Critical Discourse Analysis (1999)Texts and Practices: Readings…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Neoliberal recontextualizations and legitimations in a post‐Confucian state (2020)Neoliberal recontextualizatio…Skilling the nation, empowering the citizen (2017)Skilling the nation, empoweri…Rebranding the Scottish Executive (2013)Rebranding the Scottish Execu…Political Branding Jokowi Selama Masa Kampanye Pemilu Gubernur DKI Jakarta 2012 Di Media Sosial Twitter (2013)Political Branding Jokowi Sel…Competing on the Eight Dimensions of Quality (1987)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Managing brand equity : capitalizing on the value of a brand name. (1991)Relational network brands: Towards a conceptual model of place brands (2004)Destination Branding: Insights and Practices from Destination Management Organizations (2005)A model of destination branding: Integrating the concepts of the branding and destination image (2010)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Strategic assets and organizational rent (1993)The cornerstones of competitive advantage: A resource‐based view (1993)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)Corporate marketing (2006)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)The Fifth Discipline (1990)Organizational culture and leadership (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)My city – my brand: the different roles of residents in place branding (2013)The dynamics of place brands (2013)Facebook and the creation of the metaverse: radical business model innovation or incremental transformation? (2022)The nature of human values (1973)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Knowledge-Creating Company (1998)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Building Strong Brands (1995)Corporate Reputation: The Definitional Landscape (2006)Closing statement : Linguistics and poetics (1960)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Britain as a container: immigration metaphors in the 2005 election campaign (2006)Critical Discourse Analysis (2015)Fake news as a two-dimensional phenomenon: a framework and research agenda (2019)An Introduction to the Sociology of Sports Mega-Events (2006)Governing by numbers: the PISA ‘effect’ in Europe (2009)Privatising education, privatising education policy, privatising educational research: network governance and the ‘competition state’ (2009)Discourse and manipulation (2006)Ideology and discourse analysis (2006)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2004Introducing Social Semiotics2,879 cited
  • 2004Analysing Political Discourse1,938 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 1999Texts and Practices: Readings in Critical Discourse Analysis1,283 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 2002NEW LABOUR, NEW LANGUAGE?1,087 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2003Corporate brands: what are they? What of them?860 cited
  • 2003Bringing the corporation into corporate branding796 cited
  • 2002Country equity and country branding: Problems and prospects767 cited
  • 2007Competitive Identity752 cited
  • 2004Critical semiotic analysis and cultural political economy493 cited
  • 2003Core value‐based corporate brand building456 cited
  • 2003The six conventions of corporate branding456 cited
  • 2000Handbook of political marketing

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449 cited

Cited by

  • 2013Political Branding Jokowi Selama Masa Kampanye Pemilu Gubernur DKI Jakarta 2012 Di Media Sosial Twitter29 cited
  • 2013Rebranding the Scottish Executive27 cited
  • 2017Skilling the nation, empowering the citizen13 cited
  • 2020Neoliberal recontextualizations and legitimations in a post‐Confucian state4 cited