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It pays to be green

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References

1991The Competitive Advantage of Nations17,449 cited
2009Leading change: why transformation efforts fail4,500 cited
1993Predators and prey: a new ecology of competition.3,302 cited
1994It's not Easy Being Green1,437 cited
1995Leading change: Why transformation efforts fail1,188 cited
1990The competitive advantage of nations1,178 cited
1992Collective Action: Theory and Applications731 cited
1990Strategies for change500 cited
1990The impact of environmental regulations on industry productivity: Direct and indirect effects499 cited
1972The economics of advertising389 cited
1984Environmental Management: Revising the Marketing Perspective292 cited
1991Environmental Advertising Claims: A Preliminary Investigation255 cited
1995Environmental marketing: strategies, practice, theory, and research237 cited
1995The promise of the governed corporation192 cited
1992Responding to the green movement114 cited

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