Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Differences in Children’s Processing of Advergames and TV Commercials

16 references·5 citing·42 second hop

FromToDepth

this work references cited by second hop

References

1968Attitudinal effects of mere exposure.6,730 cited
1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
2000The Limited Capacity Model of Mediated Message Processing2,150 cited
1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
2008Persuasive games: the expressive power of videogames1,703 cited
1988Optimal experience: Psychological studies of flow in consciousness.1,694 cited
2007Persuasive Games1,528 cited
2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
2008Handbook of consumer psychology1,195 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
2012Playing Video Games : Motives, Responses, and Consequences1,059 cited
1988The flow experience and its significance for human psychology1,037 cited
2007Flow in games (and everything else)1,013 cited
2006Mere Exposure: A Gateway to the Subliminal

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

936 cited

2010The Sage handbook of media processes and effects779 cited

Cited by

2013The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence91 cited
2022Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames44 cited
2021How does a brand's psychological distance in an advergame influence brand memory of the consumers?27 cited
2014Promoting Dental Hygiene to Children: Comparing Traditional and Interactive Media Following Threat Appeals23 cited
2015Boys’ responses to the integration of advertising and entertaining content15 cited