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Promotion management and marketing communications · Study

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ArticlePromotion management and marketing communications

Terence A. Shimp1990

Article1990

Promotion management and marketing communications

Terence A. Shimp

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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2001Image segmentation: the case of a tourism destination 2015Assessing destination image: An online marketing approach and the case of TripAdvisor 2000Global corporate visual identity systems: using an extended marketing mix 2003An exploratory perspective of service brand associations 2002Brand associations: looking through the eye of the beholder 2017Antecedents and outcomes of brand experience: an empirical study 1996Message strategy by product-class type: A matching model 2015A review and future directions of brand experience research

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Year1990

Typearticle

Published1990-01-01

Languageen

Citations170

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ShelfMarketing and Advertising Strategies

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openalex_workW1511618100

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