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Promotion management and marketing communications
0 references·16 citing·55 second hopsampled
Promotion management and marketing communications (1990)Promotion management and marketing commun…Antecedents and outcomes of brand experience: an empirical study (2017)Antecedents and outcomes of b…Assessing destination image: An online marketing approach and the case of TripAdvisor (2015)Assessing destination image: …A review and future directions of brand experience research (2015)A review and future direction…With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality (2009)With a Little Help from My En…An exploratory perspective of service brand associations (2003)An exploratory perspective of…Brand associations: looking through the eye of the beholder (2002)Brand associations: looking t…Analysis of Sales Promotion Effects on Household Purchase Behavior (2002)Analysis of Sales Promotion E…Image segmentation: the case of a tourism destination (2001)Image segmentation: the case …Global corporate visual identity systems: using an extended marketing mix (2000)Global corporate visual ident…Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments (1998)Promotional products vs price…Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications (1998)Marketing Dèjá Vu: The Discov…Strategic marketing planning guided by the quality-of-life (QOL) concept (1996)Strategic marketing planning …Message strategy by product-class type: A matching model (1996)Message strategy by product-c…Green Marketing Education: A Call for Action (1993)Green Marketing Education: A …A Method for Evaluating the Ethics of Fear Appeals (1993)A Method for Evaluating the E…Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners (1991)Understanding Cross-Cultural …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Prospect theory: An analysis of decision under risk (1988)Exploration, Exploitation and Co-evolution in Innovation Networks (2003)The Economic Virtues of SRI and CSR (2007)Leader Empowering Behaviour: The Leader's Perspective (2010)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A model of destination image formation (1999)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations (2016)Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews (2019)The role of visual cues in eWOM on consumers’ behavioral intention and decisions (2021)An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley (1991)Effects of Sport Event Media on Destination Image and Intention to Visit (2003)Destination Image: A Meta-Analysis of 2000–2007 Research (2010)Patterns of tourists' emotional responses, satisfaction, and intention to recommend (2011)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Corporate identity: the concept, its measurement and management (1997)Corporate identity: concept, components and contribution (2005)Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity (2014)The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia (2020)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Dubai – a star in the east (2008)Strategic branding of destinations: a framework (2009)The effects of service brand dimensions on brand loyalty (2013)Information and Consumer Behavior (1970)A Service Quality Model and its Marketing Implications (1984)An Empirical Analysis of the Strategic Use of Corporate Social Responsibility (2006)From valence to emotions: Exploring the distribution of emotions in online product reviews (2015)Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal (2023)Advances in Consumer Research (2025)The partial least squares approach for structural equation modeling. (1998)Corporate image, loyalty, and commitment in the consumer travel industry (2011)Understanding purchase intention of university students towards skin care products (2019)Communication and Persuasion (1986)Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures (1994)Cultural values and important possessions: a cross-cultural analysis (2002)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general (2016)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Basic Content Analysis (1990)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Impact of customer experience on loyalty: a multichannel examination (2017)An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction (2020)Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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  • 2001Image segmentation: the case of a tourism destination418 cited
  • 2015Assessing destination image: An online marketing approach and the case of TripAdvisor288 cited
  • 2000Global corporate visual identity systems: using an extended marketing mix185 cited
  • 2003An exploratory perspective of service brand associations161 cited
  • 2002Brand associations: looking through the eye of the beholder135 cited
  • 2017Antecedents and outcomes of brand experience: an empirical study129 cited
  • 1996Message strategy by product-class type: A matching model113 cited
  • 2015A review and future directions of brand experience research92 cited
  • 2002Analysis of Sales Promotion Effects on Household Purchase Behavior81 cited
  • 1991Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners72 cited
  • 1996Strategic marketing planning guided by the quality-of-life (QOL) concept56 cited
  • 1998Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications56 cited
  • 1998Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments55 cited
  • 1993Green Marketing Education: A Call for Action

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55 cited
  • 1993A Method for Evaluating the Ethics of Fear Appeals48 cited
  • 2009With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality47 cited