Green Marketing Education: A Call for Action

Abstract

Business schools have not been as cognizant of environmental or “green” issues as other professional schools. For example, law and public administration schools as well as the environmental sciences have offered courses in this area for at least ten years. Until recently, business schools’ responses have been minimal. The authors review the pioneering efforts of several institutions and the various tools available to interested marketing academics. They provide recommendations on how green concerns could be incorporated into the marketing curriculum.

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