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Green Marketing Education: A Call for Action
8 references·0 citing·28 second hop
Green Marketing Education: A Call for Action (1993)Green Marketing Education: A Call for Act…New products management (1993)New products managementCorporate responsibility and the good society: From economics to ecology (1991)Corporate responsibility and …Promotion management and marketing communications (1990)Promotion management and mark…Challenges for Graduate Marketing Education in the Twenty-First Century (1990)Challenges for Graduate Marke…Promotional strategy: Managing the marketing communications process (1979)Promotional strategy: Managin…Social and Environmental Considerations in New Product Development (1972)Social and Environmental Cons…Societal Adaptation: A New Challenge for Marketing (1971)Societal Adaptation: A New Ch…Advertising Principles and Practice (1948)Advertising Principles and Pr…The moral dimension: toward a new economics (1989)The Great Transformation (2002)The Social Responsibility of Business Is to Increase Its Profits (2007)An assessment of the impact of corporate social responsibility on Nigerian society: The examples of banking and communication industries (2012)Social sustainability in the supply chain: analysis of enablers (2015)The Impact of Environmental, Social and Governance Dimensions of Corporate Social Responsibility on Economic Performance: Australian Evidence (2017)Incorporating Ecology into Marketing Strategy: The Case of Air Pollution (1971)Societal marketing: A strategic view of the marketing mix in the 1970's (1974)The Need for Developing an Ethical Code for the Marketing of International Tourism Services (1992)Product-oriented environmental management (2013)Higher Education for Business (1959)Developing, Disseminating, and Utilizing Marketing Knowledge (1988)The Borderless World (1990)Global corporate visual identity systems: using an extended marketing mix (2000)Image segmentation: the case of a tourism destination (2001)Assessing destination image: An online marketing approach and the case of TripAdvisor (2015)Convergent and Discriminant Validity of Television Commercial Rating Scales (1983)Observable Oral Participation in the Servuction System (1999)Factors Influencing Clicking of Banner Ads on the WWW (2003)The marketing challenge: Towards being profitable and socially responsible (1988)Environmental attitudes and knowledge (1990)Setting socially responsible marketing objectives (1996)Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)From Subservient Chickens to Brawny Men (2006)Brand Equity, Brand Preference, and Purchase Intent (1995)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)Consumer Cocreation in New Product Development (2010)
this work references cited by second hop

References

  • 1993New products management745 cited
  • 1948Advertising Principles and Practice325 cited
  • 1990Promotion management and marketing communications170 cited
  • 1991Corporate responsibility and the good society: From economics to ecology126 cited
  • 1971Societal Adaptation: A New Challenge for Marketing114 cited
  • 1979Promotional strategy: Managing the marketing communications process77 cited
  • 1972Social and Environmental Considerations in New Product Development29 cited
  • 1990Challenges for Graduate Marketing Education in the Twenty-First Century11 cited

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