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Societal marketing: A strategic view of the marketing mix in the 1970's · Study

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ArticleSocietal marketing: A strategic view of the marketing mix in the 1970's

Adel I. El‐Ansary1974

Article1974

Societal marketing: A strategic view of the marketing mix in the 1970's

Adel I. El‐Ansary

22 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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References

1973Criteria for a Theory of Responsible Consumption 1971The Faltering Marketing Concept 1969The human concept: New philosophy for business 1972What Are the Benefits of Unit Pricing?1972Surrogate Indicators and Deception in Advertising 1972Marketing as a Communication System: The Marketing Concept Revisited 1972Social and Environmental Considerations in New Product Development

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2016A conceptual analytic network model for evaluating and selecting third-party reverse logistics providers 2006Validation of a measure of societal marketing orientation 2005El origen doméstico de los productos como ventaja competitiva: la etnocentricidad del consumidor.2015Green Marketing

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1978Is it time to discard the marketing concept?article · 3 shared references 1980Perspectives for a theory of marketingarticle · 3 shared references 2006Validation of a measure of societal marketing orientationarticle · 3 shared references 1996Setting socially responsible marketing objectivesarticle · 2 shared references 1994The impact of organizational values, goals, and climate on marketing effectivenessarticle · 2 shared references 1985Dangerous territory: The societal marketing concept revisitedarticle · 2 shared references

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Year1974

Typearticle

Published1974-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations22

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf02729449

openalex_workW2071737339

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