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ArticlePerspectives for a theory of marketing

Johan Arndt1980

Article1980

Perspectives for a theory of marketing

22 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Management Theory and Practice Business and Management Studies

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References

1963The Structure of Scientific Revolutions 1963The Structure of Scientific Revolutions 1971Social Marketing: An Approach to Planned Social Change 1969Broadening the Concept of Marketing 1975Marketing as Exchange 1972A Generic Concept of Marketing 1958Marketing Behavior and Executive Action 2008Marketing for nonprofit organizations

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2006A Theory of Marketing: Outline of a Social Systems Perspective 1993What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators

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Year1980

Typearticle

Published1980-09-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations22

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0148-2963(80)90044-2

openalex_workW2060047578

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