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Perspectives for a theory of marketing
16 references·3 citing·26 second hop
Perspectives for a theory of marketing (1980)Perspectives for a theory of marketingMarketing for nonprofit organizations (2008)Marketing for nonprofit organ…Marketing as Exchange: A Theory of Transactions in the Marketplace (1978)Marketing as Exchange: A Theo…Marketing as Exchange (1975)Marketing as ExchangeMarketing and the Ecological Crisis (1975)Marketing and the Ecological …The Identity Crisis in Marketing (1974)The Identity Crisis in Market…Criteria for a Theory of Responsible Consumption (1973)Criteria for a Theory of Resp…What Consumerism Means to Marketers (1972)What Consumerism Means to Mar…A Generic Concept of Marketing (1972)A Generic Concept of MarketingSocial Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing. Too Far (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…The Structure of Scientific Revolutions (1963)The Structure of Scientific R…The Structure of Scientific Revolutions (1963)The Structure of Scientific R…Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Market Behavior and Executive Action (1958)Market Behavior and Executive…Merchandising Commodities and Citizenship on Television (1951)Merchandising Commodities and…A Theory of Marketing: Outline of a Social Systems Perspective (2006)A Theory of Marketing: Outlin…Research and Education: Marketing in the Future (1998)Research and Education: Marke…What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators (1993)What Role Should Marketing Th…Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Temporal influences on image change (1986)Altruism as a motivation to volunteer (1991)The Impact of Tiananmen Square on China's Tourism Image (1992)The External Control of Organizations. (1978)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap (1979)The Marketing of Social Causes: The First 10 Years (1980)Social Marketing: An Approach to Planned Social Change (1997)The Changing Role of Marketing in the Corporation (1992)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Value in business markets: What do we know? Where are we going? (2005)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)Innovation: Mapping the winds of creative destruction (1985)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)The Bind that Ties: Socioemotional Wealth Preservation in Family Firms (2011)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)Competing paradigms in qualitative research. (1994)Sample Size in Qualitative Interview Studies (2015)
this work references cited by second hop

References

  • 1963The Structure of Scientific Revolutions35,276 cited
  • 1963The Structure of Scientific Revolutions7,478 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1975Marketing as Exchange1,648 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 2008Marketing for nonprofit organizations465 cited
  • 1958Market Behavior and Executive Action360 cited
  • 1951Merchandising Commodities and Citizenship on Television329 cited
  • 1973Criteria for a Theory of Responsible Consumption327 cited
  • 1969Broadening the Concept of Marketing. Too Far287 cited
  • 1972What Consumerism Means to Marketers233 cited
  • 1978Marketing as Exchange: A Theory of Transactions in the Marketplace220 cited
  • 1974The Identity Crisis in Marketing203 cited
  • 1975Marketing and the Ecological Crisis184 cited

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2006
A Theory of Marketing: Outline of a Social Systems Perspective
18 cited
  • 1993What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators11 cited
  • 1998Research and Education: Marketing in the Future6 cited