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ArticleAntecedents and outcomes of brand experience: an empirical study

Imran Maqbool Khan2017

Article2017

Antecedents and outcomes of brand experience: an empirical study

Imran Maqbool Khan · Mobin Fatma

129 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1994The Commitment-Trust Theory of Relationship Marketing 2011PLS-SEM: Indeed a Silver Bullet 1979A Paradigm for Developing Better Measures of Marketing Constructs 2011An assessment of the use of partial least squares structural equation modeling in marketing research 1999Whence Consumer Loyalty?2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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2019Relationship quality determinants and outcomes in retail banking services: The role of customer experience 2021Do brands’ social media marketing activities matter? A moderation analysis 2020Customer experience: a systematic literature review and consumer culture theory-based conceptualisation 2021When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services 2022Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

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Details

Year2017

Typearticle

Published2017-05-31

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations129

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-017-0040-x

openalex_workW2620085886

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2020Brand experience and brand attachment as drivers of WOM in hospitality

2021Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM

2021Making sense of sensory brand experience: Constructing an integrative framework for future research