Sustainable Competitive Advantage

Ian Chaston

106 citations0/0 files storedWiley Encyclopedia of Management

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Business Strategies and Innovation Innovation and Knowledge Management Management and Organizational Practices

Abstract

Abstract S ustainable C ompetitive A dvantage defines the business and marketing strategies that have been selected by the organization with the aim of achieving long‐term superior performance in the market place.

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1987The new marketing—Developing long-term interactive relationships 1989Defining Marketing: A Market‐Oriented Approach

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2014Developing CSR Giving as a Dynamic Capability for Salient Stakeholder Management 2014Comparative Advantage and Competitive Advantage: An Economics Perspective and a Synthesis 2005A strategic human resource perspective of firm competitive behavior 2001Partnering with Resellers in Business Markets 2014Service delivery innovation architecture: An empirical study of antecedents and outcomes 2009Environmental strategies and their motives and results in Slovenian business practice 1997Performance in adolescent, technology-based firms: Product strategy, implementation, and synergy 2004How do small rural food-processing firms compete?A resource-based approach to competitive strategies

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