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To be or not to be...credible that is:
16 references·12 citing·35 second hop
To be or not to be...credible that is: (1995)To be or not to be...credible that is:Managing Brand Equity (1991)Managing Brand EquityThe Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness (1990)The Effects of Advertiser Rep…Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Umbrella Branding as a Signal…Experimental Tests of a Sequential Equilibrium Reputation Model (1988)Experimental Tests of a Seque…Repeated Moral Hazard (1985)Repeated Moral HazardA Theory of Credibility (1985)A Theory of CredibilityPremiums for High Quality Products as Returns to Reputations (1983)Premiums for High Quality Pro…Sequential Equilibria (1982)Sequential EquilibriaReputation and imperfect information (1982)Reputation and imperfect info…Predation, reputation, and entry deterrence (1982)Predation, reputation, and en…Limit Pricing and Entry under Incomplete Information: An Equilibrium Analysis (1982)Limit Pricing and Entry under…Consumer Information, Product Quality, and Seller Reputation (1982)Consumer Information, Product…A Theory of Auctions and Competitive Bidding (1982)A Theory of Auctions and Comp…The Persuasive Effect of Source Credibility: Tests of Cognitive Response (1978)The Persuasive Effect of Sour…The Chain Store Paradox (1978)The Chain Store ParadoxIndustrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…An investigation of precursors of online impulse buying and its effects on purchase regret: role of consumer innovation (2023)An investigation of precursor…After-sales services, brand equity and purchasing intention to buy second-hand product (2021)After-sales services, brand e…Measuring corporate reputation: a comprehensive model with enhanced objectivity (2020)Measuring corporate reputatio…Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages (2019)Brand as a cognitive mediator…Self-claimed sustainability: Building social and environmental reputations with words (2016)Self-claimed sustainability: …SNS users' para-social relationships with celebrities: social media effects on purchase intentions (2015)SNS users' para-social relati…From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention (2015)From Marketing Communications…Entering and developing a service network (2011)Entering and developing a ser…An identity‐based approach to the sustainable corporate brand (2011)An identity‐based approach to…Opportunities and threats for competitors in product‐harm crises (2010)Opportunities and threats for…Global brand market‐entry strategy to manage corporate reputation (2009)Global brand market‐entry str…What Counts in Social Managed Investments: Evidence from an International Survey (2007)What Counts in Social Managed…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Good News and Bad News: Representation Theorems and Applications (1981)Optimal Auction Design (1981)The Theory of Incentives: The Principal-Agent Model (2001)Field Experiments (2004)Information and Consumer Behavior (1970)Advertising as Information (1974)An Information Processing Theory of Consumer Choice (1979)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)A survey of trust and reputation systems for online service provision (2005)A Theory of Cognitive Dissonance (1957)Reexamination of the perfectness concept for equilibrium points in extensive games (1975)An experimental analysis of ultimatum bargaining (1982)Rules, discretion and reputation in a model of monetary policy (1983)A Theory of Cognitive Dissonance (2017)The Role of Market Forces in Assuring Contractual Performance (1981)Asymmetric Information, Bank Lending and Implicit Contracts: A Stylized Model of Customer Relationships (1990)Initial Public Offerings and Underwriter Reputation (1990)Agreeing to Disagree (1976)Monitoring and Reputation: The Choice between Bank Loans and Directly Placed Debt (1991)Credible Commitments: Using Hostages to Support Exchange (1996)Job Assignments, Signalling, and Efficiency (1984)The Fat-Cat Effect, the Puppy-Dog Ploy, and the Lean and Hungry Look (1984)Collective Decisionmaking and Standing Committees: An Informational Rationale for Restrictive Amendment Procedures (1987)Games with Incomplete Information Played by “Bayesian” Players, I–III: Part I. The Basic Model (2004)The Optimal Degree of Commitment to an Intermediate Monetary Target (1985)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)First-mover advantages (1988)Sources, Procedures, and Microeconomic Effects of Innovation (2000)An Evolutionary Approach to Norms (1986)Equilibrium Political Budget Cycles (1987)Domestic Political Audiences and the Escalation of International Disputes (1994)
this work references cited by second hop

References

  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1991Managing Brand Equity3,818 cited
  • 1982A Theory of Auctions and Competitive Bidding3,770 cited
  • 1982Reputation and imperfect information3,093 cited
  • 1983Premiums for High Quality Products as Returns to Reputations2,325 cited
  • 1982Predation, reputation, and entry deterrence1,850 cited
  • 1982Sequential Equilibria1,703 cited
  • 1982Limit Pricing and Entry under Incomplete Information: An Equilibrium Analysis1,038 cited
  • 1978The Chain Store Paradox936 cited
  • 1982Consumer Information, Product Quality, and Seller Reputation843 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
  • 1985Repeated Moral Hazard614 cited
  • 1988Experimental Tests of a Sequential Equilibrium Reputation Model572 cited
  • 1985A Theory of Credibility557 cited
  • 1978The Persuasive Effect of Source Credibility: Tests of Cognitive Response522 cited
  • 1990The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness

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444 cited

Cited by

  • 2015SNS users' para-social relationships with celebrities: social media effects on purchase intentions145 cited
  • 2009Global brand market‐entry strategy to manage corporate reputation63 cited
  • 2016Self-claimed sustainability: Building social and environmental reputations with words52 cited
  • 2020Measuring corporate reputation: a comprehensive model with enhanced objectivity49 cited
  • 2010Opportunities and threats for competitors in product‐harm crises47 cited
  • 2011An identity‐based approach to the sustainable corporate brand47 cited
  • 2015From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention43 cited
  • 2007What Counts in Social Managed Investments: Evidence from an International Survey38 cited
  • 2023An investigation of precursors of online impulse buying and its effects on purchase regret: role of consumer innovation26 cited
  • 2021After-sales services, brand equity and purchasing intention to buy second-hand product22 cited
  • 2019Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages20 cited
  • 2011Entering and developing a service network16 cited