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Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
16 references·0 citing·53 second hop
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References

  • 1989The self and social behavior in differing cultural contexts.5,019 cited
  • 1999A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness1,281 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1994Why the Bass Model Fits without Decision Variables841 cited
  • 1995The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies574 cited
  • 1983Advertising and the Diffusion of New Products454 cited
  • 2004Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test434 cited
  • 1991Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries394 cited
  • 2004The impact of price regulation on the launch delay of new drugs—evidence from twenty‐five major markets in the 1990s344 cited
  • 1989Modeling Multinational Diffusion Patterns: An Efficient Methodology325 cited
  • 2004Response Modeling with Nonrandom Marketing-Mix Variables317 cited
  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
  • 1993Consumer Tipping: A Cross-Country Study305 cited
  • 2002Investigating New Product Diffusion Across Products and Countries

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300 cited
  • 2007Pharmaceutical Price Controls and Entry Strategies298 cited
  • 2001What to Say When: Advertising Appeals in Evolving Markets289 cited
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