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Principles of Services Marketing
0 references·16 citing·54 second hopsampled
Principles of Services Marketing (1994)Principles of Services MarketingStudent satisfaction and loyalty in Denmark: Application of EPSI methodology (2017)Student satisfaction and loya…An Empirical Study of the Effects of Service Quality, Perceived Value, Corporate Image, and Customer Satisfaction on Behavioral Intentions in the Taiwan Quick Service Restaurant Industry (2013)An Empirical Study of the Eff…Customer Orientation, Learning Orientation, and New Service Development (2011)Customer Orientation, Learnin…Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program (2009)Managing customer loyalty thr…Identifying determinants of success in development of new high‐contact services (2006)Identifying determinants of s…Choice of foreign market entry mode in service firms (2006)Choice of foreign market entr…Pricing objectives and pricing methods in the services sector (2005)Pricing objectives and pricin…National customer satisfaction indices: an implementation in the Turkish mobile telephone market (2005)National customer satisfactio…Integrating service design principles and information technology to improve delivery and productivity in public sector operations: The case of the South Carolina DMV (2005)Integrating service design pr…Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers (2005)Competitive strategies in ret…The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies (2004)The Development and Validatio…From relationships to experiences in retail financial services (2004)From relationships to experie…E‐service quality and the public sector (2003)E‐service quality and the pub…The political marketing planning process: improving image and message in strategic target areas (2002)The political marketing plann…Quality evaluation in on‐line service environments: an application of the importance‐performance measurement technique (2001)Quality evaluation in on‐line…Marketing Information: A Competitive Analysis (1997)Marketing Information: A Comp…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON PERCEPTIONS OF ORGANIZATIONAL PERFORMANCE. (1996)Evolving to a New Dominant Logic for Marketing (2003)Crossing the level of employee's performance: HPWS, affective commitment, human capital, and employee job performance in professional service organizations (2011)Promoting innovation in hospitality companies through human resource management practices (2011)Enhancing business performance of hotels: The role of innovation and customer orientation (2012)Marketing Research (1970)Marketing Research: Methodological Foundations (1977)Review of Psychometric theory (2nd ed.). (1979)Value‐informed pricing in its organizational context: literature review, conceptual framework, and directions for future research (2007)Relating price strategies and price‐setting practices (2013)The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman (2018)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Refinement and reassessment of the SERVQUAL scale. (1991)Measuring Service Quality: A Reexamination and Extension (1992)EVALUATING GOVERNMENT WEBSITES BASED ON A FUZZY MULTIPLE CRITERIA DECISION-MAKING APPROACH (2007)Building Citizen Trust towards E-Government Services: Do High Quality Websites Matter? (2008)The nature of public e-services and their quality dimensions (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Service Quality and Customer Satisfaction: An Empirical Investigation in Indian Mobile Telecommunications Services (2008)Service quality dimensions of hybrid services (2010)An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context (2015)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention (2014)A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists (2014)An Empirical Analysis of Synthesizing the Effects of Festival Quality, Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival (2014)Case Study Research: Design and Methods (1984)Naturalistic inquiry (1985)Qualitative Data Analysis: An Expanded Sourcebook (1994)Dimensions of Relationship Marketing in Business-to-Business Financial Services (2010)Customer experiences with brands: Literature review and research directions (2011)Are you providing the “right” customer experience? The case of Banca Popolare di Bari (2013)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Culture's Consequences: International Differences in Work-Related Values. (1983)The Theory of the Growth of the Firm (1995)A new perspective on the regional and global strategies of multinational services firms (2008)Do We Need to Distance Ourselves from the Distance Concept? Why Home and Host Country Context Might Matter More Than (Cultural) Distance (2015)External managers, family ownership and the scope of SME internationalization (2016)Coefficient Alpha and the Internal Structure of Tests (1951)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Towards quality e‐service in the public sector: (2005)EXPLORING SERVICE QUALITY DIMENSIONS IN B2B e-MARKETPLACES (2013)Quality in e-Government services: A proposal of dimensions from the perspective of public sector employees (2018)On the Evaluation of Structural Equation Models (1988)Customer satisfaction, loyalty and financial performance (2013)Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business (2016)Factors influencing word of mouth behaviour in the restaurant industry (2017)Scale Development : Theory and Applications (1991)Music Congruity Effects on Product Memory, Perception, and Choice (2015)Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning (2018)Measuring consumer understanding and perception of eco‐labelling: Item selection and scale validation (2019)
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  • 2006Choice of foreign market entry mode in service firms261 cited
  • 2009Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program215 cited
  • 2003E‐service quality and the public sector152 cited
  • 2004The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies147 cited
  • 2006Identifying determinants of success in development of new high‐contact services144 cited
  • 2005Pricing objectives and pricing methods in the services sector144 cited
  • 2013An Empirical Study of the Effects of Service Quality, Perceived Value, Corporate Image, and Customer Satisfaction on Behavioral Intentions in the Taiwan Quick Service Restaurant Industry135 cited
  • 2004From relationships to experiences in retail financial services129 cited
  • 2005National customer satisfaction indices: an implementation in the Turkish mobile telephone market114 cited
  • 2001Quality evaluation in on‐line service environments: an application of the importance‐performance measurement technique113 cited
  • 2011Customer Orientation, Learning Orientation, and New Service Development113 cited
  • 2017Student satisfaction and loyalty in Denmark: Application of EPSI methodology112 cited
  • 2005Integrating service design principles and information technology to improve delivery and productivity in public sector operations: The case of the South Carolina DMV

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107 cited
  • 2002The political marketing planning process: improving image and message in strategic target areas104 cited
  • 1997Marketing Information: A Competitive Analysis100 cited
  • 2005Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers99 cited