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Using communication theory : an introduction to planned communication
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  • 1997EUR-ASSESS Project Subgroup Report on Dissemination and Impact127 cited
  • 1998Towards an ecological collaborative relationship management A “co‐opetive” perspective122 cited
  • 1998Mutual empowerment in cross‐cultural participatory development and service learning: Lessons in communication and social justice from projects in El Salvador and Nicaragua111 cited
  • 2007Adopter segments, adoption determinants and mobile marketing85 cited
  • 2010Sustainable development: the role of network communication66 cited
  • 1995Public relations in Europe: A comparison with the United States61 cited
  • 2011Understanding the early stages of the innovation diffusion process: awareness, influence and communication networks61 cited
  • 2013Positioning consumption60 cited
  • 2014From Public Relations to Strategic Communication in Sweden: The Emergence of a Transboundary Field of Knowledge53 cited
  • 2003Economic Growth, Innovation, Cultural Diversity: What are We All Talking About? A Critical Survey of the State-of-The-Art34 cited
  • 2006Theory and practice converge: a proposed set of corporate communication principles31 cited
  • 2022Model for developing corporate communication strategy27 cited
  • 2005Detecting knowledge flows in weblogs26 cited

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2008
Staying connected
24 cited
  • 1999Public service announcement perceptions22 cited
  • 2006STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL21 cited