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Persönlichkeitsübereinstimmungen zwischen Marke und Konsument: Stand der empirischen Selbstkongruenzforschung und verbleibende Investigationsdirektiven
16 references·0 citing·36 second hop
Persönlichkeitsübereinstimmungen zwischen Marke und Konsument: Stand der empirischen Selbstkongruenzforschung und verbleibende Investigationsdirektiven (2011)Persönlichkeitsübereinstimmungen zwischen…Perception and Communication (2016)Perception and CommunicationPersonality trait structure as a human universal. (1997)Personality trait structure a…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Psychological Assessment Resources (1995)Psychological Assessment Reso…Building Strong Brands (1995)Building Strong BrandsAn alternative "description of personality": The Big-Five factor structure. (1990)An alternative "description o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Possessions and the Extended Self (1988)Possessions and the Extended …Validation of the five-factor model of personality across instruments and observers. (1987)Validation of the five-factor…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Conceiving the self (1979)Conceiving the selfSelf-schemata and processing information about the self. (1977)Self-schemata and processing …Toward a Psychology of Being (1962)Toward a Psychology of BeingPerception and communication. (1958)Perception and communication.A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…Human Nature and the Social Order (1941)Human Nature and the Social O…The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Informal social communication. (1950)Deviation, rejection, and communication. (1951)Inequity In Social Exchange (1965)The Elaboration Likelihood Model of Persuasion (1986)A Theory of Fairness, Competition, and Cooperation (1999)Level of aspiration. (2004)The achievement motive (1953)Personality and Assessment (1968)Studies in Machiavellianism (1970)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)Grit: Perseverance and passion for long-term goals. (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Self-discrepancy: A theory relating self and affect. (1987)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Handbook of Positive Psychology (2001)The cocktail party phenomenon revisited: The importance of working memory capacity (2001)Creativity, Intelligence, and Personality: A Critical Review of the Scattered Literature (2006)Working Memory Underpins Cognitive Development, Learning, and Education (2013)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Positive Psychology Progress: Empirical Validation of Interventions. (2005)An Introduction to the Five‐Factor Model and Its Applications (1992)The cognitive neuroscience of creativity (2004)
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References

  • 1954A Theory of Social Comparison Processes20,836 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1962Toward a Psychology of Being7,191 cited
  • 1990An alternative "description of personality": The Big-Five factor structure.6,631 cited
  • 1987Validation of the five-factor model of personality across instruments and observers.6,405 cited
  • 1979Conceiving the self5,872 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2016Perception and Communication4,730 cited
  • 1995Building Strong Brands4,432 cited
  • 1958Perception and communication.4,358 cited
  • 1997Personality trait structure as a human universal.4,231 cited
  • 1977Self-schemata and processing information about the self.3,909 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1941Human Nature and the Social Order3,149 cited
  • 1995Psychological Assessment Resources3,123 cited

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