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Wireless digital advertising: nature and implications
6 references·16 citing·46 second hop
Wireless digital advertising: nature and implications (2002)Wireless digital advertising: nature and …The mobile commerce value chain: analysis and future developments (2002)The mobile commerce value cha…Electronic Commerce: A Managerial Perspective (1999)Electronic Commerce: A Manage…Business transformation on the Internet (1999)Business transformation on th…Motivations for and barriers to Internet usage: results of a national public opinion survey (1997)Motivations for and barriers …The theory of planned behavior (1991)The theory of planned behaviorInformation Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Love Unshackled: Identifying the Effect of Mobile App Adoption in Online Dating1 (2019)Love Unshackled: Identifying …Digital advertising: present and future prospects (2019)Digital advertising: present …Factors Affecting the Adoption of Mobile Payment Systems: An Empirical Analysis (2016)Factors Affecting the Adoptio…Mobile advertising: The changing landscape of the advertising industry (2015)Mobile advertising: The chang…Perceived Ubiquity in Mobile Services (2013)Perceived Ubiquity in Mobile …Consumer attitudes towards mobile marketing in the smart phone era (2013)Consumer attitudes towards mo…What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets (2007)What is SMS advertising and w…How Mobile Advertising Works: The Role of Trust in Improving Attitudes and Recall (2007)How Mobile Advertising Works:…Determinants of Effective SMS Advertising: An Experimental Study (2007)Determinants of Effective SMS…Consumers’ intentions to opt in to SMS advertising (2007)Consumers’ intentions to opt …Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand (2007)Consumer perceptions and atti…CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY (2006)CONSUMER ATTITUDE TOWARD MOBI…New Perspectives on M-Commerce Research (2005)New Perspectives on M-Commerc…Mobile marketing: the role of permission and acceptance (2004)Mobile marketing: the role of…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…An investigation and conceptual model of SMS marketing (2004)An investigation and conceptu…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Mobile marketing research: The-state-of-the-art (2009)Innovative mobile marketing via smartphones (2012)Diffusion of Innovations 1 (2019)Business Research Methods (2011)Research methods for the behavioral sciences (2016)Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor (2018)The efficiency of mobile media richness across different stages of online consumer behavior (2019)Customer engagement, customer equity and repurchase intention in mobile apps (2020)Business Research Methods (2022)How information gives you competitive advantage (1985)A review for mobile commerce research and applications (2005)E-Commerce and V-Business (2007)Mobile Games: Analyzing the Needs and Values of the Consumers (2010)Digital Business Strategy and Value Creation: Framing the Dynamic Cycle of Control Points1 (2013)Emerging Value Propositions For M-Commerce (1970)Strategy and the new economics of information (1999)Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Possessions and the Extended Self (1988)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)Customer Experience Management in Retailing: An Organizing Framework (2009)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Presentation of Self in Everyday Life. (1956)Toward a Conceptual Framework for Mixed-Method Evaluation Designs (1989)Mobile marketing: A literature review on its value for consumers and retailers (2014)Distinction: A Social Critique of the Judgement of Taste* (2018)Integrated marketing communications: From media channels to digital connectivity (2009)Practitioners’ perceptions of advertising strategies for digital media (2010)Understanding programmatic TV advertising (2018)Futurizing luxury: an activity-centric model of phygital luxury experiences (2022)How has data-driven marketing evolved: Challenges and opportunities with emerging technologies (2023)Is AI-based digital marketing ethical? Assessing a new data privacy paradox (2024)A Trust Model for Consumer Internet Shopping (2001)The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning: an extension of the technology acceptance model (2004)The use of a decomposed theory of planned behavior to study Internet banking in Taiwan (2004)Gender, Internet and computer attitudes and experiences (2001)Internet Self-Efficacy and the Psychology of the Digital Divide (2006)Taken Out of Context: American Teen Sociality in Networked Publics (2017)
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References

  • 1991The theory of planned behavior90,729 cited
  • 1999Electronic Commerce: A Managerial Perspective1,605 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 2002The mobile commerce value chain: analysis and future developments525 cited
  • 1997Motivations for and barriers to Internet usage: results of a national public opinion survey313 cited
  • 1999Business transformation on the Internet182 cited

Cited by

  • 2004Diffusion and success factors of mobile marketing509 cited
  • 2004Mobile marketing: the role of permission and acceptance365 cited
  • 2019Digital advertising: present and future prospects250 cited
  • 2013Consumer attitudes towards mobile marketing in the smart phone era224 cited
  • 2007Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand215 cited
  • 2004An investigation and conceptual model of SMS marketing207 cited
  • 2013Perceived Ubiquity in Mobile Services201 cited
  • 2006CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY188 cited
  • 2015Mobile advertising: The changing landscape of the advertising industry

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177 cited
  • 2007Determinants of Effective SMS Advertising: An Experimental Study169 cited
  • 2007How Mobile Advertising Works: The Role of Trust in Improving Attitudes and Recall159 cited
  • 2007What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets149 cited
  • 2007Consumers’ intentions to opt in to SMS advertising127 cited
  • 2019Love Unshackled: Identifying the Effect of Mobile App Adoption in Online Dating1123 cited
  • 2005New Perspectives on M-Commerce Research120 cited
  • 2016Factors Affecting the Adoption of Mobile Payment Systems: An Empirical Analysis116 cited