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• 2004Seeing things: consumer response to the visual domain in product design971 cited
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• 2020Evaluating critical success factors in implementing E-learning system using multi-criteria decision-making166 cited
• 2007Strategies of Innovation and Imitation of Product Languages*146 cited
• 2008Meanings of materials through sensorial properties and manufacturing processes146 cited
• 2014Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs118 cited
• 2008Design‐driven laboratories: organization and strategy of laboratories specialized in the development of radical design‐driven innovations90 cited
• 2007Innovation assessment in traditional industries. A proposal of aesthetic innovation indicators79 cited
• 1999Rule-based inference model for the Kansei Engineering System73 cited
• 2005Expression modes used by consumers in conveying desire for product form: A case study of a car70 cited
• 1995Expressing tastes in packages62 cited
• 2014An Affordance‐Based Methodology for Package Design52 cited
• 2018Design-driven innovation: a systematic literature review44 cited