A price response model developed from perceptual theories

Krishna Murthy Gurumurthy · John D. C. Little

18 citations0/0 files storedRePEc: Research Papers in Economics

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Economic and Environmental Valuation

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"June, 1989." "Revised version of a paper originally presented at the Marketing Science in Dallas, March 1986, under the title 'A pricing model based on perception theories and its testing on scanner panel data'."

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References

1988Prospect theory: An analysis of decision under risk 2008Mental Accounting and Consumer Choice 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1986A Reference Price Model of Brand Choice for Frequently Purchased Products 1979Optimal expectations and the extreme information assumptions of ‘rational expectations’ macromodels 1963Social categorization as a function of latitude of acceptance and series range.1976The Influence of Price Differences and Brand Familiarity on Brand Preferences 1971Consumer Perception of Experimental Retail Food Price Changes

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