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The Advertising Mix for a Search Good
16 references·8 citing·32 second hop
The Advertising Mix for a Search Good (2012)The Advertising Mix for a Search GoodBayesian Persuasion (2011)Bayesian PersuasionQuality Disclosure and Certification: Theory and Practice (2010)Quality Disclosure and Certif…The Targeting of Advertising (2005)The Targeting of AdvertisingPrice Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation (2003)Price Uncertainty and Consume…Relying on the Information of Interested Parties (1986)Relying on the Information of…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Informative Advertising with Differentiated Products (1984)Informative Advertising with …Advertising as a Signal (1984)Advertising as a SignalThe Informational Role of Warranties and Private Disclosure about Product Quality (1981)The Informational Role of War…Good News and Bad News: Representation Theorems and Applications (1981)Good News and Bad News: Repre…Monopolistic Competition with Outside Goods (1979)Monopolistic Competition with…Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Advertising as Information (1974)Advertising as InformationA model of price adjustment (1971)A model of price adjustmentInformation and Consumer Behavior (1970)Information and Consumer Beha…When should a retailer with competing manufacturers reveal product fit information? (2022)When should a retailer with c…Online Advertising as Passive Search (2021)Online Advertising as Passive…Information Design for Selling Search Goods and the Effect of Competition (2021)Information Design for Sellin…Prepurchase Information Acquisition and Credible Advertising (2020)Prepurchase Information Acqui…Sampling and pricing strategy under competition (2018)Sampling and pricing strategy…Informative advertising in a distribution channel (2018)Informative advertising in a …The Effects of Advertised Quality Emphasis and Objective Quality on Sales (2016)The Effects of Advertised Qua…Consumers on a Leash: Advertised Sales and Intertemporal Price Discrimination (2016)Consumers on a Leash: Adverti…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Moral Hazard and Observability (1979)An Analysis of the Principal-Agent Problem (1983)Aggregation and Linearity in the Provision of Intertemporal Incentives (1987)The Theory of Incentives: The Principal-Agent Model (2001)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Stability in Competition (1990)Can Relationship Banking Survive Competition? (2000)Micro-Foundations of Urban Agglomeration Economies (2003)Distance, Lending Relationships, and Competition (2005)Strategic Information Transmission (1982)The Effect of Newspaper Entry and Exit on Electoral Politics (2011)Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2014)Information Design: A Unified Perspective (2019)Looking into the Black Box: A Survey of the Matching FunctionWage Differentials, Employer Size, and Unemployment (1998)Digital Economics (2019)Voluntary disclosure with a strategic opponent (1990)Investor psychology in capital markets: evidence and policy implications (2002)The Economics of Privacy (2016)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)An Economic Approach to Influence Activities in Organizations (1988)Shortcuts Versus Encyclopedias: Information and Voting Behavior in California Insurance Reform Elections (1994)On the Efficiency of Matching and Related Models of Search and Unemployment (1990)
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References

  • 1970Information and Consumer Behavior5,796 cited
  • 1974Advertising as Information3,430 cited
  • 1981Good News and Bad News: Representation Theorems and Applications3,198 cited
  • 1979Monopolistic Competition with Outside Goods2,991 cited
  • 1981The Informational Role of Warranties and Private Disclosure about Product Quality2,491 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 2011Bayesian Persuasion1,913 cited
  • 1971A model of price adjustment1,642 cited
  • 1986Relying on the Information of Interested Parties1,080 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 2010Quality Disclosure and Certification: Theory and Practice741 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 1984Advertising as a Signal614 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 2005The Targeting of Advertising522 cited
  • 2003Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation356 cited

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Cited by

  • 2018Sampling and pricing strategy under competition33 cited
  • 2020Prepurchase Information Acquisition and Credible Advertising32 cited
  • 2016The Effects of Advertised Quality Emphasis and Objective Quality on Sales30 cited
  • 2021Online Advertising as Passive Search18 cited
  • 2022When should a retailer with competing manufacturers reveal product fit information?18 cited
  • 2018Informative advertising in a distribution channel18 cited
  • 2021Information Design for Selling Search Goods and the Effect of Competition9 cited
  • 2016Consumers on a Leash: Advertised Sales and Intertemporal Price Discrimination9 cited