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The Fundamentals of Advertising · Study

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ChapterThe Fundamentals of Advertising

Jon Wilmshurst1999

Chapter1999

The Fundamentals of Advertising

Jon Wilmshurst · Adrian Mackay

60 citations·0/0 files stored·Elsevier eBooks

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2011Are homeowners willing to adapt to and mitigate the effects of climate change?2008Value relevance of advertising expenditure: A review of the literature 2009Critical social marketing – The impact of alcohol marketing on youth drinking: Qualitative findings 1985Rhetorical Strategies in Advertising 2007Network Dynamics and the Internationalisation Process of Small Advertising Agencies 2005Tożsamość marek należących do sieci detalicznych 2015Consumer Socialization and the Role of Branding in Hazardous Adolescent Drinking 2003Implications of mass communication theory for asymmetric public relations evaluation

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Year1999

Typechapter

Published1999-01-01

VenueElsevier eBooks

Languageen

Citations60

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/b978-0-7506-1562-4.50001-5

openalex_workW1513817044

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