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The Fundamentals of Advertising
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  • 2011Are homeowners willing to adapt to and mitigate the effects of climate change?168 cited
  • 2008Value relevance of advertising expenditure: A review of the literature81 cited
  • 2009Critical social marketing – The impact of alcohol marketing on youth drinking: Qualitative findings44 cited
  • 1985Rhetorical Strategies in Advertising37 cited
  • 2007Network Dynamics and the Internationalisation Process of Small Advertising Agencies32 cited
  • 2005Tożsamość marek należących do sieci detalicznych22 cited
  • 2015Consumer Socialization and the Role of Branding in Hazardous Adolescent Drinking19 cited
  • 2003Implications of mass communication theory for asymmetric public relations evaluation17 cited
  • 1993The role of advertising in marketing civil/structural engineering consultancy firms12 cited
  • 2015Impact of Comic Factor in TV Ads on Buying Behavior of University Students11 cited
  • 2005The Role of UK Local Authorities in Promoting the Bus7 cited
  • 2012DINOSAURS AND DONKEYS: BRITISH TABLOID NEWSPAPERS AND TRADE UNIONS, 2002-20105 cited

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