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Robert E. Innis Introduction Charles S. Peirce Logic as Semiotic: The Theory of Signs Ferdinand De Saussaure The Linguistic Sign V.N. Volosinov Verbal Interaction Karl Buhler The Key Principle: The Sign-Character of Language Susanne K. Langer Discursive and Presentational Forms Claude Levi-Strauss Structural Analysis in Linguisits and in Anthropology Gregory Bateson A Theory of Play and Fantasy Roman Jakobson Closing Statement: Linguistics and Poetics Charles Morris Signs and the Act Roland Barthes Rhetoric of the Image Meyer Schapiro On Some Problems in the Semiotics of the Visual Arts: Field and Vehicle in Image-Signs Emile Benveniste The Semiology of Language Umberto Eco The Semantics of Metaphor Rene Thom From the Icon to the Symbol Thomas A. Sebeok Zoosemiotic Components of Human Communication Index of Names Index of Subjects
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