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Hermeneutics and Consumer Research

487 citations0/0 files storedJournal of Consumer Research

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Hermeneutics and Narrative Identity Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is also discussed.

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References

1984The Postmodern Condition: A Report on Knowledge 1960Truth and Method 201558. Contingency, Irony and Solidarity 1976A Theory of Semiotics 2016Hermeneutics and the Human Sciences 1984Beyond Objectivism and Relativism 1998Rhetoric of Economics 1988Works and Lives: The Anthropologist as Author.

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2005Consumer Culture Theory (CCT): Twenty Years of Research 2005Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives 2014Value co-creation: concept and measurement 1997Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories 2017Automated Text Analysis for Consumer Research 1996Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle 1994The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings

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