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Hermeneutics and Consumer Research

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2017Automated Text Analysis for Consumer Research635 cited

1996Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle542 cited

1994The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings485 cited

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2010Why don't consumers consume ethically?411 cited

1999The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences399 cited

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2005Consumer Ethics Across Cultures308 cited

2001Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern305 cited

2001Consumer Research: In Search of Identity275 cited

2012An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation265 cited

2010Understanding Consumption: Contributions from a Narrative Perspective244 cited