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Semiotics: An introductory anthology
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  • 2013The Politics and Poetics of Infrastructure4,085 cited
  • 1994Hermeneutics and Consumer Research487 cited
  • 1995More than Words: The Generative Power of Transmediation for Learning286 cited
  • 2006Rereading the Signs: Multimodal Transformations in the Field of Literacy Education212 cited
  • 1992Context, Text, Intertext186 cited
  • 1997Theorizing Meaning Construction in Social Movements: Symbolic Structures and Interpretation during the Irish Land War, 1879–1882160 cited
  • 2015Algebraic thinking and the generalization of patterns: a semiotic perspective148 cited
  • 1992Beyond educational psychology: Steps toward an educational semiotic127 cited
  • 1995Dominance and Entitlement: The Rhetoric Men Use to Discuss their Violence towards Women122 cited
  • 2010Layers of generality and types of generalization in pattern activities115 cited
  • 1995A social constructionist reconfiguration of metaphor analysis: An application of “SCMA” to organizational socialization theorizing82 cited
  • 2018Promising Forms79 cited
  • 2000Making sense of audience discourses79 cited
  • 2009Connectionist semantic systematicity78 cited

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1998
A semiotic approach to the internal functioning of publics: implications for strategic communication and public relations
62 cited
  • 2010Power from Switching across Netdoms through Reflexive and Indexical Language60 cited