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Marketing methods and policies
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Marketing methods and policies (2009)Marketing methods and policiesThe Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise (2021)The Five Stages of the Macrom…For re-institutionalizing the marketing discipline in Era V (2020)For re-institutionalizing the…The historic development of modern US advertising regulation (2015)The historic development of m…A Chronology Of The Definition Of Marketing (2014)A Chronology Of The Definitio…Towards a Science of Logistics: Milestones along Converging Paths (2012)Towards a Science of Logistic…Toward the Institutionalization of Macromarketing (2012)Toward the Institutionalizati…Reflections on The History of Marketing Thought (2009)Reflections on The History of…Wholesalers as Global Marketers (2008)Wholesalers as Global Markete…Wroe Alderson: father of modern marketing (2007)Wroe Alderson: father of mode…Machines Made of Words: The Influence of Engineering Metaphor on Marketing Thought and Practice, 1900 to 1929 (1996)Machines Made of Words: The I…Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature (1990)Pre-Aldersonian Antecedents t…The attraction paradigm in dyadic exchange (1986)The attraction paradigm in dy…The Marketing Concept In The U.S. And The USSR: An Historical Analysis (1978)The Marketing Concept In The …International Marketing and Export Management (1998)Business Market Management: : Understanding, Creating, and Delivering Value (1999)Business marketing management : A Strategic view of industrial and organizational markets (2004)Factors Influencing Pricing Decisions (2016)The Principles of Scientific Management. (1912)The Great Transformation (2002)Editing The History of Marketing Thought (2009)Scientific marketing management and the emergence of the ethical marketing concept (2011)Electric appliance advertising: the role of the Good Housekeeping Institute (2017)The Quarterly Journal of Economics (2024)General Systems Theory—The Skeleton of Science (1956)The Theory of Buyer Behavior (1971)The Comparative Advantage Theory of Competition (1995)The marketing discipline comes of age, 1934‐1936 (2010)B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions (2016)Sources of the Competitive Advantage of Family Enterprises: An International Approach Focusing on China, Nigeria and Poland (2017)Broadening the Concept of Marketing (1969)A Generic Concept of Marketing (1972)Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture (2011)Exchange and Power in Social Life. (1965)Exchange and Power in Social Life (2017)Advances in Consumer Research (2025)Higher Education for Business (1959)The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too (2013)Antecedents to supply chain innovation (2020)Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing (2021)Perceived Income Inequality, Trust, and Consumers’ Ethical Judgments (2023)The Structure of Scientific Revolutions (1963)Principles of Marketing (1972)The New Institutional Economics (2002)Beyond incommensurability? Empirical expansion on diversity in research (2005)Competition, cooperation and open price associations (2009)A History of Historical Research in Marketing (2010)Marketing Behavior and Executive Action (1958)Basic Marketing: A Managerial Approach (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing (2023)Understanding sustainable service ecosystems: a meso-level perspective (2023)Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format (2023)Towards a Marketing Renaissance: Challenging Underlying Assumptions (2023)Service-informed marketing reform (2024)
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  • 2020For re-institutionalizing the marketing discipline in Era V49 cited
  • 2012Toward the Institutionalization of Macromarketing47 cited
  • 2008Wholesalers as Global Marketers33 cited
  • 2014A Chronology Of The Definition Of Marketing31 cited
  • 2007Wroe Alderson: father of modern marketing29 cited
  • 2009Reflections on The History of Marketing Thought29 cited
  • 1990Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature29 cited
  • 2021The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise28 cited
  • 1986The attraction paradigm in dyadic exchange28 cited
  • 1996Machines Made of Words: The Influence of Engineering Metaphor on Marketing Thought and Practice, 1900 to 192923 cited
  • 2012Towards a Science of Logistics: Milestones along Converging Paths18 cited
  • 1978The Marketing Concept In The U.S. And The USSR: An Historical Analysis17 cited
  • 2015The historic development of modern US advertising regulation9 cited

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