Strategic management : concepts

Fred R. David

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Strategic Planning and Analysis Business Strategies and Innovation Management and Organizational Practices

Abstract

INTRODUCTION. How to Analyze a Business Policy Case. Instructions for Using The Strategy Formulator Software. I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management. II. STRATEGY FORMULATION. 2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues. IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control. Name Index. Subject Index. Company index.

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