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• 2009From Public Diplomacy to Corporate Diplomacy: Increasing Corporation’s Legitimacy and Influence110 cited
• 2007Theory of International Public Relations, the Internet, and Activism: A Personal Reflection47 cited
• 2004Five decades of Mexican public relations in the United States: from propaganda to strategic counsel42 cited
• 2018Exploring social media use in university crisis communication: An experiment to measure impact on perceived crisis severity and attitudes of key publics29 cited
• 2008A case study approach to issue and crisis management29 cited
• 2011Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders27 cited
• 2022Konzeption von Kommunikationsprogrammen in der Unternehmenskommunikation21 cited
• 2009The future of crisis communication from an international perspective14 cited
• 2005Postcard from the Steppes: a snapshot of public relations and culture in Kazakhstan13 cited
• 2007The People's Republic of China and FAPRA: Catalysts for Theory Building in Africa's Public Relations13 cited
• 2013International public relations: A synopsis of German-speaking and Anglo-American research approaches13 cited
• 2012Sex, lies, and post-trial publicity: The reputation repair strategies of Dominique Strauss-Kahn12 cited
• 2007Communicating with External Publics: Managing Public Opinion and Behavior