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Museum marketing competing in the global marketplace
0 references·16 citing·53 second hop
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  • 2013How do consumers co-create their experiences? An exploration in the heritage sector262 cited
  • 2010Discovering ‘Experience-ables’: Socially including visually impaired people in art museums52 cited
  • 2015Communicating sustainability priorities in the museum sector46 cited
  • 2019Examining the state of the art of audience development in museums and heritage organisations: a Systematic Literature review41 cited
  • 2021Exploring barriers to social inclusion for disabled people: perspectives from the performing arts34 cited
  • 2008Museum marketing as a tool for survival and creativity: the mining museum perspective33 cited
  • 2010Before method: axiomatic review of arts marketing33 cited
  • 2013‘Engage the World’: examining conflicts of engagement in public museums26 cited
  • 2010Museums' communication in small‐ and medium‐sized cities26 cited
  • 2020The future of French museums in 203026 cited
  • 2009Producing and consuming arts: A marketing perspective20 cited
  • 1970Managing Strategic Communication in Museums. The case of Catalan museums18 cited
  • 2010Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context16 cited
  • 2018Transmedia Storytelling and Its Natural Application in Museums. The Case of the Bosch Project at the Museo Nacional del Prado

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16 cited
  • 2014Communicating visual identities on ethnic museum websites13 cited
  • 2015Greek Museums and Tourists’ Perceptions: an Empirical Research12 cited