Article2023

How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China

38 citations0/0 files storedJournal of Travel & Tourism Marketing

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Retail Behavior Studies

Abstract

Using partial least squares-structural equation modeling and Hayes PROCESS Macros, this study posits that product design triggers product loyalty and museum visit intention. The findings suggest that (1) Aesthetics positively affect enjoyment in product-human interaction and satisfaction; (2) Symbolism positively affects satisfaction and brand love; (3) Enjoyment mediates the effect of aesthetics on repurchase intention and eWOM; (4) Satisfaction mediates the path from aesthetics to product loyalty and museum visit intention; and (5) Brand love mediates the links among symbolism, product loyalty, and museum visit intention.

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References

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Cited by

2024How does Starbucks' merchandise design in their online shop trigger behavioral intention?2024Effect of product design on repurchase intention, electronic word‐of‐mouth, and museum visit intention: Museum random boxes in China 2024Reinvestigating repurchase intentions for travel apps: a comparison of China's various tiers of cities 2025Exploring how cute museum cultural and creative products affect consumer engagement behavior

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