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Marketing in the hospitality industry
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Marketing in the hospitality industry (1989)Marketing in the hospitality industryInvestigating the degree of visitors' satisfaction at a museum (2013)Investigating the degree of v…Comparison between hotels and motels using CRM effect model – An empirical study in Taiwan (2012)Comparison between hotels and…Gender Effects on Relational and Core Service Dimensions of Hotel Choice Decisions (2005)Gender Effects on Relational …Chef as CEO (2005)Chef as CEOFrequency of Restaurant Advertising and Promotion Strategies (2004)Frequency of Restaurant Adver…Enhancing Quality Through Diversity (1997)Enhancing Quality Through Div…Role of budgeting in planning, implementing, and monitoring hotel marketing strategies (1987)Role of budgeting in planning…A Service Quality Model and its Marketing Implications (1984)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Bed-and-Brakfasts (1999)Best Practices in Marketing (1999)Increasing brand loyalty in the hospitality industry (1999)Factors Affecting Selection of Upscale Restaurants in Dhaka City (2012)A framework and model to evaluate promotions: A restaurant cross-promotion in-market study (2016)Optimizing digital menus for enhanced purchase intentions: insights from India’s restaurant industry in the post-COVID-19 era (2024)Comparative fit indexes in structural models. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The balanced scorecard: Translating strategy into action (1997)Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 2013 (2015)Toward service recovery strategies: the role of consumer-organization relationship norms (2016)Creating excellent and competitive motels services (2018)A New Approach to Consumer Theory (1966)A New Approach to Consumer Theory (1976)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Emotions and visitors’ satisfaction at a museum (2014)Key factors maximizing art museum visitors’ satisfaction, commitment, and post-purchase intentions (2017)Innovating the cultural heritage museum service model through virtual reality and augmented reality: the effects on the overall visitor experience and satisfaction (2021)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Management control systems. (2004)Management control systems (2017)Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage (1990)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Equality at work in UK public-service and hotel organizations: inclining towards managing diversity? (2003)The impact of diversity and equality management on firm performance: Beyond high performance work systems (2010)What drives supportive intentions towards a dark tourism site? (2018)
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  • 2012Comparison between hotels and motels using CRM effect model – An empirical study in Taiwan41 cited
  • 2013Investigating the degree of visitors' satisfaction at a museum40 cited
  • 2005Chef as CEO25 cited
  • 1997Enhancing Quality Through Diversity19 cited
  • 2005Gender Effects on Relational and Core Service Dimensions of Hotel Choice Decisions15 cited
  • 2004Frequency of Restaurant Advertising and Promotion Strategies11 cited
  • 1987Role of budgeting in planning, implementing, and monitoring hotel marketing strategies10 cited

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