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Role of budgeting in planning, implementing, and monitoring hotel marketing strategies · Study

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ArticleRole of budgeting in planning, implementing, and monitoring hotel marketing strategies

Luiz Moutinho1987

Article1987

Role of budgeting in planning, implementing, and monitoring hotel marketing strategies

10 citations·0/0 files stored·International Journal of Hospitality Management

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Accounting and Organizational Management Marketing and Advertising Strategies Corporate Governance and Management

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1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition 2017Management control systems 2004Management control systems.1976A fundamental approach to strategy development 1990A Fundamental Approach to Strategy Development 1989Marketing in the hospitality industry 2013Marketing in the Service Industries 1983Marketing in the hospitality industry.

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Details

Year1987

Typearticle

Published1987-01-01

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations10

Files0 public / 0

ShelfAccounting and Organizational Management

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doi10.1016/0278-4319(87)90005-3

openalex_workW2071634227

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