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Role of budgeting in planning, implementing, and monitoring hotel marketing strategies
8 references·0 citing·20 second hop
Role of budgeting in planning, implementing, and monitoring hotel marketing strategies (1987)Role of budgeting in planning, implementi…Management control systems (2017)Management control systemsMarketing in the Service Industries (2013)Marketing in the Service Indu…Management control systems. (2004)Management control systems.A Fundamental Approach to Strategy Development (1990)A Fundamental Approach to Str…Marketing in the hospitality industry (1989)Marketing in the hospitality …Marketing in the hospitality industry. (1983)Marketing in the hospitality …A fundamental approach to strategy development (1976)A fundamental approach to str…Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Review: Marketing Manage…Factors Affecting the Cost of Airplanes (1936)Pitfalls in portfolio planning (1983)Measures of international competitiveness: A critical survey∗ † (1988)Data Envelopment Analysis Model for the Appraisal and Relative Performance Evaluation of Nurses at an Intensive Care Unit (2010)Market share: Key to profitability? (1981)The Experience Curve Doctrine Reconsidered (1989)Price, Authority, And Trust: From Ideal Types To Plural Forms (1989)Management control systems and strategy: A critical review (1997)Why Measure Performance? Different Purposes Require Different Measures (2003)Chef as CEO (2005)Comparison between hotels and motels using CRM effect model – An empirical study in Taiwan (2012)Investigating the degree of visitors' satisfaction at a museum (2013)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)The measurement of innovation performance in the firm: An overview (1990)The age-effect of financial indicators as buffers against the liability of newness (2008)Safety management systems: A broad overview of the literature (2017)The Economics of Services: An Introduction (1987)Non-academic service quality: comparative analysis of students and faculty as users (2012)
this work references cited by second hop

References

  • 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
  • 2017Management control systems1,142 cited
  • 2004Management control systems.346 cited
  • 1976A fundamental approach to strategy development82 cited
  • 1990A Fundamental Approach to Strategy Development74 cited
  • 1989Marketing in the hospitality industry31 cited
  • 2013Marketing in the Service Industries22 cited
  • 1983Marketing in the hospitality industry.10 cited

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