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The Role of Advertising in Commercial Banking
16 references·1 citing·38 second hop
The Role of Advertising in Commercial Banking (2003)The Role of Advertising in Commercial Ban…De gustibus non est disputandum (2010)De gustibus non est disputand…The economic analysis of advertising (2005)The economic analysis of adve…Advertising, Breadth of Ownership, and Liquidity (2003)Advertising, Breadth of Owner…The Relationship between Capital and Earnings in Banking (1995)The Relationship between Capi…The Profit-Structure Relationship in Banking--Tests of Market-Power and Efficient-Structure Hypotheses (1995)The Profit-Structure Relation…A Simple Theory of Advertising as a Good or Bad (1993)A Simple Theory of Advertisin…The Rigidity of Prices: Evidence from the Banking Industry (1991)The Rigidity of Prices: Evide…Financing Constraints and Corporate Investment (1987)Financing Constraints and Cor…The Economics of Information (1976)The Economics of InformationOptimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Advertising as Information (1974)Advertising as InformationIndustry Structure, Market Rivalry, and Public Policy (1973)Industry Structure, Market Ri…Information and Consumer Behavior (1970)Information and Consumer Beha…The Economics of Imperfect Competition (1969)The Economics of Imperfect Co…Advertising Market Structure and Performance (1967)Advertising Market Structure …Barriers to New Competition (1957)Barriers to New CompetitionEffect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh (2021)Effect of advertising spendin…Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Allocative efficiency vs. X-Efficiency (1966)What Drives Bank Competition? Some International Evidence (2003)The profitability of european banks: a cross‐sectional and dynamic panel analysis (2004)Determinants of Bank Profitability Before and During the Crisis: Evidence from Switzerland (2010)The Theory of Moral Sentiments (1759)A Theory of Social Interactions (1974)The New Institutionalism: Organizational Factors in Political Life (1983)Social Theory of International Politics (1999)Does Culture Affect Economic Outcomes? (2006)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Credit Rationing in Markets with Imperfect Information (1981)Agency costs of free cash flow, corporate finance, and takeovers (1996)Do Investment-Cash Flow Sensitivities Provide Useful Measures of Financing Constraints? (1997)The Financial Accelerator in a Quantitative Business Cycle Framework (1998)Threshold effects in non-dynamic panels: Estimation, testing, and inference (1999)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm Value (2012)Investor Relations, Firm Visibility, and Investor Following (2012)It Depends on Where You Search: Institutional Investor Attention and Underreaction to News (2017)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Signaling in Retrospect and the Informational Structure of Markets (2002)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)The Social Structure of Entrepreneurial Activity: Geographic Concentration of Footwear Production in the United States, 1940–1989 (2000)Contestable Markets: An Uprising in the Theory of Industry Structure (2003)Uncertain Imitability: An Analysis of Interfirm Differences in Efficiency under Competition (1982)Technological Opportunity and Spillovers of R&D: Evidence from Firms' Patents, Profits and Market Value (1986)How much does industry matter? (1991)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The role of capital in financial institutions (1995)Factors influencing the profitability of domestic and foreign commercial banks in the European Union (2006)Ownership structure, risk and performance in the European banking industry (2007)
this work references cited by second hop

References

  • 1970Information and Consumer Behavior5,796 cited
  • 1987Financing Constraints and Corporate Investment4,354 cited
  • 1974Advertising as Information3,430 cited
  • 1976The Economics of Information3,287 cited
  • 1957Barriers to New Competition2,721 cited
  • 1973Industry Structure, Market Rivalry, and Public Policy2,389 cited
  • 2010De gustibus non est disputandum2,282 cited
  • 1995The Profit-Structure Relationship in Banking--Tests of Market-Power and Efficient-Structure Hypotheses1,210 cited
  • 1995The Relationship between Capital and Earnings in Banking1,105 cited
  • 2003Advertising, Breadth of Ownership, and Liquidity839 cited
  • 1991The Rigidity of Prices: Evidence from the Banking Industry778 cited
  • 1993A Simple Theory of Advertising as a Good or Bad731 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 2005The economic analysis of advertising677 cited
  • 1967Advertising Market Structure and Performance608 cited
  • 1969The Economics of Imperfect Competition599 cited

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Cited by

  • 2021Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh14 cited