SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Branding and Brand Equity · Study

ChapterShelves

ChapterBranding and Brand Equity

Kevin Lane Keller2002

Chapter2002

Branding and Brand Equity

Kevin Lane Keller

326 citations·0/0 files stored·SAGE Publications Ltd eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 326 citations exist upstream.

Cited by

2006Corporate rebranding: destroying, transferring or creating brand equity?2005Managing Corporate Identity: An Internal Perspective 2008Creating value offerings via operant resource-based capabilities 2008Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit 2008The Structure of Survey-Based Brand Metrics 2008How Far Can a Brand Stretch? Understanding the Role of Self-Construal 2021Brand Capital and Stock Price Crash Risk 2018How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

Details

Year2002

Typechapter

Published2002-01-01

VenueSAGE Publications Ltd eBooks

Languageen

Citations326

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.4135/9781848608283.n8

openalex_workW1515835511

Links

Imported from OpenAlex (CC0) — nothing here is generated.