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Branding and Brand Equity
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  • 2006Corporate rebranding: destroying, transferring or creating brand equity?356 cited
  • 2005Managing Corporate Identity: An Internal Perspective293 cited
  • 2008Creating value offerings via operant resource-based capabilities276 cited
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  • 2021Brand Capital and Stock Price Crash Risk185 cited
  • 2018How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode179 cited
  • 2006An exploration of the meanings of hotel brand equity168 cited
  • 2009The political brand: A consumer perspective168 cited
  • 2019The influence of brand color identity on brand association and loyalty161 cited
  • 2005Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations150 cited
  • 2010Measuring political brand equity: a consumer oriented approach147 cited
  • 2007Brand Effects on Choice and Choice Set Formation Under Uncertainty

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144 cited
  • 2013Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New Developments135 cited
  • 2009Conceptualizing and Testing Brand Personality in British Politics124 cited