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Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series
16 references·0 citing·47 second hop
Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series (2002)Sponsorship and Gay Sport: A Case Study o…Out of the closet and out on the street!: Gay men and their brand relationships (2000)Out of the closet and out on …Demographics of the gay and lesbian population in the United States: Evidence from available systematic data sources (2000)Demographics of the gay and l…The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment (1999)The Role of Marketing Actions…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Sports Marketing: A Strategic Perspective (1998)Sports Marketing: A Strategic…An International Review of Sponsorship Research (1998)An International Review of Sp…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Understanding the Sport Sponsorship Process from a Corporate Perspective (1996)Understanding the Sport Spons…Image Sponsoring: A Methodology to Match Event and Sponsor (1996)Image Sponsoring: A Methodolo…The Wage Effects of Sexual Orientation Discrimination (1995)The Wage Effects of Sexual Or…Sports Marketing: It's Not Just a Game Anymore (1995)Sports Marketing: It's Not Ju…Managing Legitimacy: Strategic and Institutional Approaches (1995)Managing Legitimacy: Strategi…Power at play: sports and the problem of masculinity (1992)Power at play: sports and the…Sponsorship – Legitimising the Medium (1991)Sponsorship – Legitimising th…Sponsorship: An Important Component of the Promotions Mix (1987)Sponsorship: An Important Com…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Do Consumers Expect Companies to be Socially Responsible? 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(2001)The Close Relationships of Lesbians and Gay Men (2006)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Managing Brand Equity (1991)Understanding sponsorship effects (2001)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)The Economics of Discrimination (1971)Silences: “Hispanics,” AIDS, and Sexual Practices (1989)The Corporate Closet: The Professional Lives of Gay Men in America (1993)Working in a majority context: A structural model of heterosexism as minority stress in the workplace. (1999)The SAGE Handbook of Prejudice, Stereotyping and Discrimination (2010)Pride and Prejudice: Employment Discrimination against Openly Gay Men in the United States (2011)Knowing and the Known. (1950)Leveraging Subculture and Identity to Promote Sport Events (2001)Sport Consumer Typologies: A Critical Review (2003)Branding athletes: Exploration and conceptualization of athlete brand image (2013)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Corporate Stakeholders and Corporate Finance (1987)Building Strong Brands (1995)Does Doing Good Always Lead to Doing Better? 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References

  • 1995Managing Legitimacy: Strategic and Institutional Approaches19,858 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 1992Power at play: sports and the problem of masculinity926 cited
  • 1999The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment838 cited
  • 2000Demographics of the gay and lesbian population in the United States: Evidence from available systematic data sources777 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1995The Wage Effects of Sexual Orientation Discrimination579 cited
  • 1998Sports Marketing: A Strategic Perspective449 cited
  • 1991Sponsorship – Legitimising the Medium193 cited
  • 1987Sponsorship: An Important Component of the Promotions Mix182 cited
  • 1996Understanding the Sport Sponsorship Process from a Corporate Perspective180 cited
  • 2000Out of the closet and out on the street!: Gay men and their brand relationships118 cited
  • 1996Image Sponsoring: A Methodology to Match Event and Sponsor

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96 cited
  • 1995Sports Marketing: It's Not Just a Game Anymore52 cited
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