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The Web Motivation Inventory
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The Web Motivation Inventory (2007)The Web Motivation InventoryINTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)INTERNET USES AND GRATIFICATI…The Interactive Advertising Model (2000)The Interactive Advertising M…A Multivariate Analysis of Web Usage (1999)A Multivariate Analysis of We…Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web (1998)Adding Value in the Informati…Confirmatory factor analysis and item response theory: Two approaches for exploring measurement invariance. (1993)Confirmatory factor analysis …Conventional wisdom on measurement: A structural equation perspective. (1991)Conventional wisdom on measur…Evaluation of goodness-of-fit indices for structural equation models. (1989)Evaluation of goodness-of-fit…A Primer of LISREL (1989)A Primer of LISRELOn the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…The general causality orientations scale: Self-determination in personality (1985)The general causality orienta…Representing and Testing Organizational Theories: A Holistic Construal (1982)Representing and Testing Orga…Reliability: A Review of Psychometric Basics and Recent Marketing Practices (1979)Reliability: A Review of Psyc…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…STATISTICAL ANALYSIS OF SETS OF CONGENERIC TESTS* (1969)STATISTICAL ANALYSIS OF SETS …Construct validity in psychological tests. (1955)Construct validity in psychol…Young adult consumers’ involvement in branded smartphone based service apps (2019)Young adult consumers’ involv…The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea (2019)The influence of pre-roll adv…From reading comments to seeking news: exposure to disagreements from online comments and the need for opinion-challenging news (2018)From reading comments to seek…Exploring Social Media Engagement Behaviors in the Context of Luxury Brands (2018)Exploring Social Media Engage…E-Shopping Patterns of Chinese and US Millennials (2017)E-Shopping Patterns of Chines…Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies (2015)Do Marketing Clients Really G…Integrated Marketing Communications in 2010 and Beyond (2014)Integrated Marketing Communic…eWOM and the importance of capturing consumer attention within social media (2013)eWOM and the importance of ca…Consumer E-Shopping Options in the US and China: A Perspective (2012)Consumer E-Shopping Options i…Creative determinants of viral video viewing (2010)Creative determinants of vira…Online Advertising Research in Advertising Journals: A Review (2008)Online Advertising Research i…Motivations and impression management : predictors of social networking site use and user behavior (2008)Motivations and impression ma…Coefficient Alpha and the Internal Structure of Tests (1951)Fundamentals of Concept Formation in Empirical Science (1952)Toward an experimental ecology of human development. 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(1988)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Statistical Theories of Mental Test Scores (1969)Handbook of Industrial and Organizational Psychology. (1977)Survey research in operations management: a process‐based perspective (2002)Validation Guidelines for IS Positivist Research (2004)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS. 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References

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  • 1989A Primer of LISREL681 cited
  • 1998Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web

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639 cited
  • 2000The Interactive Advertising Model464 cited
  • Cited by

    • 2013eWOM and the importance of capturing consumer attention within social media293 cited
    • 2018Exploring Social Media Engagement Behaviors in the Context of Luxury Brands292 cited
    • 2008Online Advertising Research in Advertising Journals: A Review194 cited
    • 2010Creative determinants of viral video viewing158 cited
    • 2015Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies29 cited
    • 2008Motivations and impression management : predictors of social networking site use and user behavior21 cited
    • 2017E-Shopping Patterns of Chinese and US Millennials16 cited
    • 2019Young adult consumers’ involvement in branded smartphone based service apps16 cited
    • 2018From reading comments to seeking news: exposure to disagreements from online comments and the need for opinion-challenging news13 cited
    • 2014Integrated Marketing Communications in 2010 and Beyond13 cited
    • 2019The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea13 cited
    • 2012Consumer E-Shopping Options in the US and China: A Perspective0 cited