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GOOD BUSINESS MAKES POOR CUSTOMERS GOOD CUSTOMERS

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References

2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
2004Social entrepreneurship: Creating new business models to serve the poor1,215 cited
2010Challenges in Marketing Socially Useful Goods to the Poor118 cited

Cited by

2013Multinational corporations' economic and human rights impacts on developing countries: a review and research agenda143 cited
2019Connecting Two Sides: A Qualitative Study on Social Innovation Ventures and Poor Communities in an Emerging Economy18 cited
2023Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda8 cited
2024Social innovation at the bottom of the pyramid: Effects of informality and sustainable affordable innovation4 cited
2024Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid3 cited
2022The Bottom-of-the-Pyramid (BOP) Market: Why and How Does Serving the Impoverished Segment Promote Radical Innovation?3 cited
2017Downside of corporate performance management practices in low-income markets1 cited
2013The organisational requirements for exploring low-income markets0 cited
2018Exploring marketing transformations: A marketing systems approach to understanding impoverished contexts0 cited

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