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Essentials of Marketing Communications
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Essentials of Marketing Communications (2003)Essentials of Marketing CommunicationsClimate change and marketing: a bibliometric analysis of research from 1992 to 2022 (2023)Climate change and marketing:…The of Japan’s Pandemic Response as an Ideograph (2021)The of Japan’s Pandemic Respo…The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria (2016)The Impact of Sales Promotion…Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Konsumen D'stupid Baker Spazio Graha Family Surabaya (2015)Pengaruh Kualitas Produk, Kua…An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans (2010)An Investigation into the Dis…“Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey (2006)“Order three advertisements a…Retailers' press release activity: market signals for stakeholder engagement? (2005)Retailers' press release acti…Effective Public Relations (1967)A General Theory of Marketing Ethics (1986)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Principles of Marketing (1972)Management research: An introduction (1992)Moving Beyond Dyadic Ties: A Network Theory of Stakeholder Influences (1997)The Duality of Human Existence (1969)Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Pictorial Metaphor in Advertising (1996)Credibility Enacted: Understanding the Meaning of Credible Political Leadership in the Dutch Parliamentary Election Campaign of 2010 (2015)Political slogans as instruments of international government communication – the case of China (2018)Marketing Research: An Applied Orientation (1994)Prinsip-prinsip pemasaran (2001)Panduan riset perilaku konsumen (2002)PENGARUH CITRA MEREK DAN KUALITAS PRODUK PADA KEPUASAN KONSUMEN DIMODERASI OLEH LOYALITAS (STUDY KASUS PADA LIPSTCIK WARDAH) (2020)Measuring Brand Equity Across Products and Markets (1996)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Choices, Values, and Frames (2013)The “ideograph”: A link between rhetoric and ideology (1980)Crafting Equality (1993)“To veil the threat of terror”: Afghan women and the ⟨clash of civilizations⟩ in the imagery of the U.S. war on terrorism (2004)The theory of planned behavior (1991)Using thematic analysis in psychology (2006)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies (2023)
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Cited by

  • 2023Climate change and marketing: a bibliometric analysis of research from 1992 to 202217 cited
  • 2010An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans15 cited
  • 2015Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Konsumen D'stupid Baker Spazio Graha Family Surabaya15 cited
  • 2005Retailers' press release activity: market signals for stakeholder engagement?14 cited
  • 2006“Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey13 cited
  • 2016The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria11 cited
  • 2021The of Japan’s Pandemic Response as an Ideograph9 cited

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