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Customer Relationship Management: Integrating Marketing Strategy and Information Technology
0 references·16 citing·55 second hopsampled
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  • 2008The Sales Force Technology–Performance Chain: The Role of Adaptive Selling and Effort191 cited
  • 2007Relationship Drivers of Customer Commitment151 cited
  • 2005Relationship marketing: schools of thought and future research directions131 cited
  • 2006Mapping the re‐engagement of CRM with relationship marketing120 cited
  • 2017A new combined IF-DEMATEL and IF-ANP approach for CRM partner evaluation109 cited
  • 2015The Impact of Customer Loyalty Programs on Customer Retention97 cited
  • 2018Implementation effects in the relationship between CRM and its performance97 cited
  • 2005Empowering salespeople: Personal, managerial, and organizational perspectives82 cited
  • 2011Performance comparison based on customer relationship management using analytic network process77 cited
  • 2008eCRM System Adoption by Hospitality Organizations: A Technology-Organization-Environment (TOE) Framework75 cited
  • 2011A fuzzy group quality function deployment model for e-CRM framework assessment in agile manufacturing70 cited
  • 2011A measurement tool for customer relationship management processes69 cited
  • 2005Consumer Product Redistribution68 cited
  • 2009What lies behind the concept of customer relationship management? Discussing the essence of CRM through a phenomenological approach

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64 cited
  • 2013Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation48 cited
  • 2016Success factors in a CRM strategy: technology is not all46 cited