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The social media transformation process: curating content into strategy
16 references·1 citing·42 second hop
The social media transformation process: curating content into strategy (2015)The social media transformation process: …Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life (2017)Why Youth Heart Social Networ…It's complicated: the social lives of networked teens (2014)It's complicated: the social …Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)How Does Brand-related User-g…We’re all connected: The power of the social media ecosystem (2011)We’re all connected: The powe…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)An Experimental Study of the …Virtual Community Attraction: Why People Hang Out Online (2006)Virtual Community Attraction:…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping (2006)Evaluation of unsupervised se…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing (2019)Marketing Intelligence and Bi…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Brand Community (2001)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The Strength of Weak Ties (1973)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Social Media in Tourism and Hospitality: A Literature Review (2013)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The cluetrain manifesto: the end of business as usual (2000)The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)Understanding Generation Y and their use of social media: a review and research agenda (2013)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)The sharing economy: Why people participate in collaborative consumption (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The psychology of interpersonal relations. (1958)Electronic word-of-mouth in hospitality and tourism management (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)What Makes Online Content Viral? (2011)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • 2014It's complicated: the social lives of networked teens1,606 cited
  • 2017Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life1,402 cited
  • 2006Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping1,205 cited
  • 2012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?

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1,044 cited
  • 2009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness1,039 cited
  • 2006Virtual Community Attraction: Why People Hang Out Online918 cited
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    • 2019Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing124 cited